Animation for Fedrigoni

http://vimeo.com/39358907


Here you can watch the advertising spot i made for the Fedrigoni brief.

A few pages of my PDF submission.

Final major Project- Fedrigoni brief

For my final major project brief, i chose to work on Fedrigoni's YCN brief which asked students to create a fully integrated campaign to promote their 'Imaginative colours' paper selection tool. In order to advertise the quality and potential Fedrigoni's paper has i crafted four transforming spiky balls. Their transforming shape allows the new selection of colours to be 'revealed. Each one of them responds to the four fan style paper booklets which represent cold, warm and neutral colours.Moreover, I created a selection of sonobe balls to show a variety of colour combinations.

Above is one of the Billboard designs i made which shows the transformation of the spiky ball.

Final idea and Presentation

My final piece
The cow is painted in gold (on original) to gain more value

I chose to present my banknotes in a suitcase to point out the amount of money Brazil gains from Deforestation

The original Brazilian banknotes, portray animals that live in the Amazon. I found that quite ironic since most of the become endangered species due to the destruction in the forest. I decided to re-design their currency the way I feel it should look like.

Deforestation in the Amazon rainforest.

For this semester I chose to work on the deforestation in the Amazon rainforest. After I found out about the real reasons behind the destruction I concentrated on the political side of the issue. Brazil aims to gain more money from cattle ranching that takes the place of the flora and fauna of the Amazon.

These are some of my initial ideas, sketchbook pages.