For my final major project brief, i chose to work on Fedrigoni's YCN brief which asked students to create a fully integrated campaign to promote their 'Imaginative colours' paper selection tool. In order to advertise the quality and potential Fedrigoni's paper has i crafted four transforming spiky balls. Their transforming shape allows the new selection of colours to be 'revealed. Each one of them responds to the four fan style paper booklets which represent cold, warm and neutral colours.Moreover, I created a selection of sonobe balls to show a variety of colour combinations.
Above is one of the Billboard designs i made which shows the transformation of the spiky ball.
